I’ve always been fascinated by what makes something stick.
A package you keep because it feels special. A type choice that changes the entire personality of a brand. A printed piece that feels worth holding onto. I’m drawn to the details that give brands character and turn good ideas into experiences people remember.
For over a decade, I’ve helped brands bring ideas to life through design, strategy, and storytelling across healthcare, wellness, beauty, and consumer industries. My experience spans agency and in-house environments, with work for brands like AT&T and Procter & Gamble, as well as healthcare and beauty organizations and industry events including the American Academy of Dermatology Conference and The Aesthetic Show.
I earned my M.A. in Strategic Communication and Innovation from Texas Tech University, where I explored audience behavior, messaging, and how brands shape perception. That perspective continues to influence how I approach design today: balancing creativity with strategy to create work that not only looks good, but connects with the people it’s meant to reach.
Outside of design, I’m a lifelong reader (Fitzgerald is a forever favorite), a classically trained pianist, and a collector of little treasures from my travels. Growing up in a military family and spending part of my childhood in Europe shaped my curiosity about culture, people, and the experiences that connect us. I’ve also spent time supporting literacy programs for young readers and volunteering with Texas Sled Dog Rescue.
For me, design has always been about more than what you see. It’s about creating something that feels intentional, tells a story, and stays with people. It’s the place where my curiosity, experiences, and love of details all come together.
