For over a decade, I’ve helped brands connect with audiences through strategic thinking, visual storytelling, and thoughtful design. I specialize in translating brand strategy into cohesive visual systems across campaigns, digital experiences, packaging, print, and marketing communications. My work focuses on creating intentional, engaging designs that build connection and consistency across every touchpoint.
My background spans agency, retail, beauty, lifestyle, and healthcare, giving me a broad perspective on how brands communicate across industries. I’ve collaborated with global brands including AT&T and Procter & Gamble, contributed to high-visibility campaigns, and developed editorial and marketing design for medical aesthetics brands and industry events including the American Academy of Dermatology Conference and The Aesthetic Show. Earlier in my career, my work with Anthropologie and Free People shaped my foundation in storytelling, customer experience, and creating emotionally connected brands.
I hold a Master’s degree in Strategic Communication and Innovation from Texas Tech University, where I explored audience behavior, messaging, and how brands shape perception and connection. This perspective continues to guide my approach to design, balancing creativity, strategy, and clear communication to create meaningful visual experiences.
Growing up in a military family and living across Europe shaped my appreciation for culture, visual language, and the ways people connect through shared experiences. That perspective continues to influence how I approach branding and storytelling, creating work that feels relevant, intentional, and human.
Outside of design, I enjoy traveling, volunteering, attending concerts and hockey games, and running a curated fashion resale storefront focused on sustainability, community, and staying connected to style, curation, and consumer behavior.
